Bold Product Placement Strategies

I recognized that product placement opportunities were abundant but often required quick turnarounds — sometimes less than two weeks from concept to production — and that artists typically needed brand support to cover video costs. I leveraged this time pressure as a negotiation advantage, securing more than just traditional product placement. In each deal, we not only achieved millions of views through the placement itself but also negotiated rights to photography assets for use in social advertising. As a result, these five-figure investments generated content that would typically be at a much higher rate.