SM4 PRODUCT LAUNCH
SM4 PRODUCT LAUNCH
SM4 Home Recording Microphone
I led the launch of Shure’s SM4 Home Recording Microphone, crafting a full-funnel campaign that introduced the product to a new generation of musicians. My work spanned campaign strategy, copywriting, a launch video, 3D product visuals, lifestyle photography, and packaging design. This positioned the SM4 as the go-to mic for home recording enthusiasts and emerging artists, blending professional quality with everyday accessibility. The campaign outperformed expectations, delivering 131% of its sales target and helping the SM4 become the #2 XLR Condenser Microphone on Amazon in the US.
Make it 3D.
Last year, I began collaborating with a 3D artist and agency to explore the use of 3D video in our advertising campaigns. What started as an experiment quickly became some of our most engaging and high-performing content. The 3D format brings a premium, elevated feel that positions our products as aspirational, even for entry-level audiences.